Does my startup need animated explainer videos?

explainer video

When people are launching startups, they are looking for all the marketing and promotional tools that they can use. Some of these tools are cheap while others are expensive. At the same time, some are more effective than the others and it seems that their cost is not related to the effectiveness.

In the recent period, we have witnessed an increased interest in animated explainer videos. In case you didn’t know, animated explainer videos are usually defined as relatively short videos that rely on animations to present the ways in which certain services or products can help users. Explainer videos have been around for many years, but animated explainer videos have reached their highest popularity just recently.

Most marketers agree that video content is the best way to get in touch with your audience. With explainer videos, you can use video content to explain how your products/services work and increase brand awareness too. Now that you know more about explainer videos, it’s time to analyze the reasons why your startup needs animated explainer videos.

They engage the audience

It takes two or sometimes just one minute to explain to the audience how a specific product works. People of all ages are fond of animations and they’ll be glad to spend a minute or two of their lives in case they are interested in some offer. Since these videos are concise, they will probably watch the video to the end. Of course, you must use interesting animations to keep their attention.

They are mobile friendly

It is very easy to watch animated explainer videos on a laptop, desktop computer, smartphone or tablet. So, viewers are often watching these videos while they are on the go. If you use live-action videos in high definition it will probably be more difficult for mobile users to load and watch the video. Animated explainer videos are not very large and they can be uploaded, downloaded and streamed easily.

They are good for your social media profiles

Every serious business today is present on social media. You probably have a fan page for your startup on at least two platforms. But, you must do something to make your page interesting in order to get social signals in the form of shares and likes. This is where you can use animated explainer videos. Social media users like to watch animated videos and they don’t hesitate to share them with their friends.