The Power of Animated Explainer Videos

explainer video

The use of videos in online marketing campaigns and promotions has reached record high level. We all know that content is king, but this doesn’t mean that only texts are considered king. The content you share on your website is all about storytelling. It doesn’t really matter whether your story is focused on your products, customers or some changes that you are introducing in your company, the main objective is to share a specific message that will make the audience take some action. With animated explainer videos, you can trigger reaction easily.

To start with, this specific kind of explainer videos, allow creators to bring almost any concept to life. It’s obvious that you cannot achieve the same objective with videos with real actors for example. A video like this will let you use your imagination and creativity and deliver any business message you want in an engaging way.

Real life comes with certain limitations that you can’t find in animated videos. For instance, you can start your video with the main character’s face zoomed and slowly zoom out and show the entire planet if you want to. Many marketers use this approach to show the bigger picture to the viewers and potential clients.

Numerous examples have shown us that thanks to animated explainer videos, creators were able to create a specific range of emotions in viewers. What’s even better is that they can help you represent literally any idea, no matter how abstract it is. Unlike live action videos, animated explainer videos are simple to manage and they usually don’t cost much.

When people are talking about animated explainer videos they are usually comparing their results to text and other forms of content. Once again, it was proven that animated videos are a better option in most cases.

Obviously, they are way more visual than text. They are rich media that include different pictures which allow viewers to put themselves in a different position. They are also relatively inexpensive. Most people are using professionals to create videos like this, but it is possible to make them on your own. The Internet is loaded with different software tools that support people that are not tech savvy to create videos.

Don’t forget that this is just a short list of all the things that make animated explainer videos beneficial for literally any kind of business.